Fractional Brand & Campaign Strategist
Most brands know they need influencer marketing. Few know how to actually build it. That's where I come in.
I help culturally-driven brands build influencer and creator programs from the ground up, and the brand strategy behind them.
Brands I’ve Built
Experience includes internal leadership and strategic consulting for the brands listed below.
You don’t have a content problem. You have a strategy problem.
Most brands hit a ceiling where “more content” stops working. You can keep asking your Social Manager to manage your calendar, or you can hire me to architect the strategy. I bridge the gap between high-level brand vision and daily execution.
Tactical (Social Manager)
Focuses on the Content Calendar
Asks "What should we post today?"
Manages the "Grid"
Reports on Likes and Comments
Strategic
(Fractional Brand Strategist)
Focuses on the Business Objectives
Asks "How does this post drive revenue?"
Manages the Infrastructure & Systems
Reports on Community Equity & Conversion
“Eripitan is one of the most dedicated professionals I've worked with and is willing to provide that extra help whenever you need it. Her expertise in Social Media is incredible and helped our team develop more efficient solutions for different projects. She is such a delightful person to have around!”
— Andrea M., Method1 AgencyI believe social media is a business asset, not a creative hobby. Because I embed myself deeply into the brands I serve, I only take on two fractional roles at any given time. This ensures your brand receives the strategic depth and executive oversight it deserves.
A Note to My Future Clients